Douglas Martin sintetiza el proceso de diseño como una «suma de decisiones» cuyo objetivo es conseguir que determinado objeto resulte a la vez práctico y atractivo.[four]​

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Es por ello que a lo largo de la historia la humanidad se ha esforzado en crear formas Diseño Logotipo comunicativas basadas en imágenes y por lo que el diseño es tan importante en nuestra sociedad.

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